The Ash Journal.
Expert insights from the studio on candle making, selling, and more.
How to Scale Your Candle Business Without Losing Your Craft
Growing a candle business is both exciting and delicate. What begins as a small, hands-on craft can quickly turn into a full production flow, and the key to scaling is doing it without losing the quality, artistry, and personal touch that made your candles special in the first place. With the right systems in place, you can grow sustainably while keeping your brand grounded in intention and craft.
How to Fix the Most Common Candle Mistakes
Candle making is a craft with a learning curve, and even experienced makers run into the occasional imperfection. The good news: most issues are easy to fix with a little know-how.
Scent Pairings for Mood: Candles That Shift Your Space
The right candle can shift the energy of a room in an instant.
The Luxury of Less: Why Minimal Ingredients Make Better Candles
From Kitchen to Atelier: Setting Up a Small Candle Studio at Home
Candle making doesn’t require a large space. With a clean counter, a few tools, and a sense of curiosity, you can create a tiny studio that feels like an artist’s workspace.
A Beginner’s Guide to Candle Safety
Candle safety often sounds clinical, but it’s actually part of the craft: the difference between a candle that burns beautifully and one that burns out too quickly or unevenly.
The Science of a Perfect Burn
A beautiful candle is more than fragrance and wax. Its burn quality is what determines how evenly it melts, how long it lasts, and how cleanly it performs.
Understanding Wax: The Foundation of Every Luxury Candle
Behind every beautiful candle is a wax that determines its burn quality, fragrance throw, and overall experience. Too often, wax is treated as an afterthought—but in luxury candle making, it’s the foundation.
Scent Architecture: How to Build a Fragrance That Feels Like You
Every candle tells a story through scent, and building your own fragrance is one of the most rewarding parts of the process.
Vessel Storytelling: Why the Container Matters
In candle making, scent usually receives the spotlight. Fragrance sets the mood, defines the atmosphere, and gives a candle its emotional signature. But the vessel you choose holds just as much power.

